DAM S.p.A.This global brand identifies the group and all of D.A.M. S.p.A.’s activities in Italy and the world. The brand is expanding into new areas, actively in some cases and as a financial partner in other companies inside and outside of the sector in other cases.

The group is expanding into different sectors, including providing services to the companies (informatics, training, marketing).

fresissima®: The company is considered an extension of the D.A.M. S.p.A. brand and together with Xtruments® is identified as its core business. fresissima® consists of a complete series of special burs and production is oriented to produce burs and specially designed instruments on specific requests by dentists and dental technicians. The fresissima® series features micro-instruments that are so small that they require a precision and quality that is often difficult to obtain for each single piece produced. The variety of burs includes over 12,000 items updated every six months depending on scientific developments in the dental field.

fresissima® was established in 1991 and was acquired by D.A.M. S.p.A. in 2001. Today is the group’s main business and products have constantly been sold in: Italy – Spain – Portugal – England – France – Greece. Requests have come from all over the world and mainly from: Germany – Holland – Sweden – the United States – Japan – Thailand.


implanta® identifies the production or sales of product lines for dental implants. Much of the production is carried out for other companies that commission these products to be distributed as an accessory to their own implant systems. The number of manufacturers of implant systems is increasing each year and often companies do not have the technology to produce suitable burs to be inserted into their type of implant. On request, D.A.M. S.p.A. produces several burs present in various kits for dental implants.
The most important investment is associated with the exclusive sale of a bur that osseointegrates, becoming a mini-implant. This product represents an opportunity for exclusive dealers who can add these accessories to their offering in addition to burs, allowing them to increase their potential turnover and market share. The same holds true for implanta® and nautilus® products, an innovative line of fiberglass and carbon dental posts designed together with a company from Milan and covered by patented technology that has allowed for the design of a completely unique post.

Disteno®: This brand stands out with a unique patent in the dental sector. Out of the company’s various brands, this one shines the most in terms of its innovative technology.

This new and surprising technology is unique in the world, and allows us to produce diamond coated tungsten carbide instruments. Joining tungsten carbide and diamond using an electrolytic process has always been extremely difficult and impossible if using traditional production standards, which use steel in the electrolytic process as the base for diamond deposition. The D.A.M group has patented a process to manufacture diamond coated tungsten carbide tools. The patent was presented on 4/11/2003 c/o the CCIAA in Turin and is recognized with a patent certificate for industrial invention number 0001344857 and refers to the diamond coating procedure on tungsten carbide burs for the dental industry. There are different applications for this patent and they are continually developing. Periodically it is used to improve the quality of several products and product lines.


Although young, at this point Xtruments® is a well-established brand. It was studied by an external marketing team to launch an innovative and remarkable line of SURGICAL HAND INSTRUMENTS.

Thanks to the Xtruments® division, D.A.M. is repeating the success of fresissima® step by step. This innovative line of special hand instruments is already considered a strong competitor by companies that even have 100 years experience in the sector. The clientele believed in the product and despite the fact that it is only sold in several areas in Europe, today Xtruments® is considered a unique and revolutionary product. The product has already been evolving further in the past years and some who have used this product line already say: “Yes, I use Italian instruments of superior quality compared to the big U.S. and German brands.”
Products in this line are black as a choice of style, due to a special process called Drako® and have a 10-year guarantee against corrosion, which catches the competition off guard. Many specialized magazines have published these developments because much attention is being paid to the new improvements that are presented every six months.
The Xtruments® product line is distributed by select exclusive dealers and always through the “BEYOND THE FRANCHISING®” model. Today, thanks to the introduction of titanium instruments at a highly competitive price and of a new system of “2mirror” dental mirrors, requests for these instruments are increasing exponentially.

Drako®:This special technology offers many technical advantages regarding the heating and oxidation of the instruments. It is a technology that has already been applied for years on coring burs and now on Xtruments® hand instruments.

The spread of technical information on the use of products, or for example on the application of the disteno® patent, is kept highly reserved because unfortunately micro-instruments have thousands of points that can be modified without changing the essential structure of the product. Therefore, our competitors often copy products designed by us. We are often pioneers and we are continually innovating every six months. What is often a new development for others was new to D.A.M. S.p.A. years earlier. These circumstances, which unfortunately still occur today, require us to keep important information and projects secret. However, you will learn about them by following us as clients and partners.








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